Chattanoogans get creative to help their neighbors during the coronavirus crisis

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Business Around the Region

Chattanoogans get creative to help their neighbors during the coronavirus crisis

March 19th, 2020 | by Mary Fortune

Staff photo by Troy Stolt / Olivia Newton, 11, pours thickening agent into a vat of water as her mother Danette uses a mixture to create a gel while creating a small batch of 65% alcohol hand sanitizer in Lass and Lions' manufacturing facility on Th…

Staff photo by Troy Stolt / Olivia Newton, 11, pours thickening agent into a vat of water as her mother Danette uses a mixture to create a gel while creating a small batch of 65% alcohol hand sanitizer in Lass and Lions' manufacturing facility on Thursday, March 19, 2020 in Chattanooga, Tenn. Lass and Lions vodka distillers normally uses the location to infuse their product with flavors, but has recently began to work on creating 65% alcohol hand sanitizer to help Hamilton County residents in response to the national outbreak of coronavirus creating a shortage in the market.

A local vodka distillery is mixing up hand sanitizer to give away to those in need. "Being a distiller, we've got lots of pure grain spirits — it's basically ethanol," said Danette Newton, the founder and CEO of Lass and Lions Vodka. "To make vodka we cut it to 40% with pure spring water. To make hand sanitizer, we'll cut it to 65% and thicken it up."

The company will hit up local businesses to get more bottles, build their supply of thickeners, and expand the reach of this volunteer effort, Newton said. They'll set up distribution points and advertise them on Facebook to give away the sanitizer to people who need it, she said.

"It's not about giving away hand sanitizer just to give away hand sanitizer," she said. "It's about finding people who don't have the funds to buy it or who need it and can't get it."

Hand sanitizer, disinfecting wipes, medical masks and other supplies have been wiped out by panic shopping and hoarding.

Contact Mary Fortune at mfortune@timesfreepress.com or 423-757-6653. Follow her on Twitter at @maryfortune.

https://www.timesfreepress.com/news/business/aroundregion/story/2020/mar/19/chattanoogans-get-creative-help-their-neighbors/518619/

Chattanooga vodka company switches gears, teams up with others to supply hand sanitizer (Image: WTVC)

Chattanooga vodka company switches gears, teams up with others to supply hand sanitizer (Image: WTVC)

Along with Lass & Lions Vodka, other local companies pitched in to help make and create the bottles to hand out.

Those companies are Dixie LabelsSignal Energy ConstructorsServiceMaxFire Farms Hemp, and KuLM Outdoors.

Chattanooga vodka company switches gears, teams up with others to supply hand sanitizer (Image: WTVC)

Chattanooga vodka company switches gears, teams up with others to supply hand sanitizer (Image: WTVC)

Lass & Lions | Chattanooga TN

Lass & Lions | Chattanooga TN

Natural Infusions

We make innovative spirits that are sure to disrupt the spirit industry.

We are a new craft distillery and alcohol beverage manufacturer located in Chattanooga, Tennessee. We make Lass & Lions vodkas. We handcraft each Lass & Lion blend in small batches melding age-old techniques with contemporary processes to produce an exceptionally smooth and crisp spirit. We use only premium quality herbs and ingredients sourced from ideal growing locations and demand fair trade practices and responsible farming techniques.

We have four different, very unique vodkas: 

Premium Vodka - 80 proof, 6-times distilled, 6-times filtered vodka handmade from Appalachian Mountain spring water; 

RUSH - that same premium vodka infused with a proprietary blend of all-natural herbs that contain stimulating/energizing properties; 

UNWIND - our premium vodka infused with a proprietary blend of all-natural herbs that contain relaxing/sedative properties; and

DESIRE - our premium vodka infused with a proprietary blend of all-natural herbs that contain aphrodisiac properties. 

Lass & Lions is very much a craft brand, and we pride ourselves on our innovative products and female progression through our co-founder and CEO Danette Newton. 

We think Lass & Lions exemplifies spirit innovation and female progression. “Lass” denotes our female founder and CEO. “Lions” denotes our male founders and our founders involvement with and appreciation for the Lions Clubs - the world’s largest public service club organization. We will continue to support the Lions Clubs through the Lass & Lions brand and business. 

We plan to follow our vodka line with gin, moonshine and whiskey -- all with Lass & Lions' innovative twist. 

We will start with our production facility in Chattanooga, Tennessee, but plan to develop a larger facility capable of increased production, hosting events, accommodating tours, and a tasting room in the near future.